The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

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Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier ...

Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Healthy" campaign and award-winning spots for Southwest ...

Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but despite the increase ...

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension.

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The acquisition has an equity value of $525 million, making it one of Mediaocean's biggest buys to date, following its 2021 purchase of Flashtalking for $500 million.

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

As I read Dentsu's latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I'm not its target audience. Marketers are. So I spoke with its author about it.