Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

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Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

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Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

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Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...