On first glance, this heavily implies influencer marketing should, by rights, be dead. Consumers want to hear from real ...

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...

Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, ...

AI and DCO can help marketers realize hyper-personalization... or iterate towards a mean. James Dutton at IPG Mediabrands ...

What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift ...

The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

We’re just days out from the 2025 Women’s Euros and Footballco’s Fabiola Wilcox asks the question, are brands sending the right message. The Women’s Euros are coming. And it doesn’t feel like it’s ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

The Brazilian agency’s Creative Data Grand Prix win has been withdrawn after it was found that AI-generated and manipulated ...

How do you balance creative instinct with AI-powered precision? That’s the question KitKat’s global head of marketing and communications, Wael Jabi, and Kantar’s global creative and media lead, Duncan ...

For its first national TV ad, Dash is leaning into its playful side with a spot that follows the gloriously uncompromising life of a woman at the heart of a seven-person polycule. Launching on screen ...

GymNation CMO Rory McEntee offers a confession most creative agencies won’t want to hear: he’s getting better results out of ...