The NAACP is asking Black consumers to respond to corporate DEI rollbacks by leveraging their purchasing power.

The NAACP is urging Black Americans to refrain from shopping at retailers that have stepped back from diversity, equity and inclusion (DEI) programs. The nation’s oldest civil rights organization released its Black Consumer Advisory,

The NAACP has released a spending guide for Black Americans, urging consumers to avoid retailers that have rolled back their diversity, equity, and inclusion (DEI) initiatives and policies.