Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering ...
Yes Madam issued an apology on LinkedIn, expressing regret for any distress caused by the campaign. The company clarified ...
Yes Madam, a Noida-based home salon service platform, faced significant backlash after a screenshot of a LinkedIn post went ...
The company released a statement apologising for the distress caused and clarified that the email was part of a campaign to ...
Marketing experts believe Yes Madam’s reputation has been tainted by the mail campaign and will be detrimental to the company ...
The brand had previously orchestrated a viral video of a fight between two men arguing over haircuts in the Delhi Metro to ...
The company faced significant backlash after allegedly terminating employees under stress and later clarified that the move ...
YesMadam is facing backlash online for terminating 100 employees who expressed work-related stress in an internal mental ...
Yes Madam criticised over purported email on firing of stressed staff; some dub it a marketing stunt
YesMadam drew flak on Monday after a purported internal email leaked on social media suggesting the termination.
An Indian beauty service start-up is facing backlash over a publicity campaign designed to highlight workplace stress. According to BBC, the company’s email, which went viral on social media, stated ...
An Indian beauty service start-up has become the centre of backlash and criticism in its bid to bring attention to workplace ...
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