Why CTV deserves more of your ad budget—beyond awareness to action
Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.
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SiriusXM’s ‘Auto Trends’ Talks to the Only Black Executive to Manage A $3.5 Billion Car Ad Budget
With DEI being such a lightning rod in schools of higher learning and corporate America these days, it’s no coincidence ...
The Sentinel-Record12d
WATCH | Ad commission sets ‘25 budget at $10.01 million; Vietnam War Memorial, national bass tournament among coming events
The Hot Springs Advertising and Promotion Commission approved its budget for 2025 and reappointed Commissioner Anthony ...
Best Media9d
Only 28% of agencies expect marketing budget growth in 2025, vs 46% of brands: Survey
Almost half of marketers (44%) highlighted media and audience fragmentation as one of the biggest causes for concern in 2025, ...
Better Budgeting: How Real-Time Data Analytics Can Optimize Marketing ROI
When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive ...
Advanced Television10d
Survey: 34% expect marketing budgets to increase in 2025
Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved ...
TiogaPublishing.com10d
Elkland 2025 budget will include tax increase
The Elkland borough council approved the proposed 2025 budget for advertising during the Nov. 21 meeting. The public is able to review the budget before final adoption later this month. The budget is ...