A former exec with Burson-Marsteller argues that companies looking for sports alignment with their brand should focus on the ...

Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ...

Amazon sellers faced surging advertising costs on Cyber Monday 2024, with CPCs jumping up from Black Friday, revealing ...

The advertising landscape is undergoing a seismic shift, and at the heart of this transformation lies artificial intelligence ...

From predictive analytics to hyper-personalized content delivery, organizations are reimagining how they communicate security ...

When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive ...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns ...

As part of The Drum’s B2B Focus, the Dow Jones executive shares insights from her own experience of collaborating with ...

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space.Q-comm players like Blinkit, Zepto & Swiggy Instamart are quickly catching up, say experts ...

If you're looking to find out more about creating a data-driven strategy, check out our guide which breaks down examples and ...

Apple Vision Pro was launched with much fanfare, and even before the product was launched in the market, tech websites were ...

Nike, a leader in athletic footwear, is undervalued with strong growth potential, making it a Strong Buy for investors ...