America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

What's fueling the shift from sterilization to scalability? The global single-use surgical instruments market, valued at US$5.60 billion ...

Ad Sales Process. In some ways the business of ad sales is more complex than consumer sales because it is a business to business, or B2B, transaction. Where consumers often make impulse buys ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community partnerships, and creativity.

This gives advertising budgets a double-pronged approach, with increased reach and precision, that enables the right people, at the right moments, to engage with content across their platforms.

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a sign of things to come?