Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

The bill allocates about $150 billion to immigration enforcement through 2029. ICE will receive $45 billion from that total ...

House Republicans on Thursday passed Donald Trump’s sweeping, 887-page budget bill, an unpopular piece of legislation that is ...

Other Republicans from farm country balked at the move, and in the end, Senate agricultural committee chair John Boozman ...

The GOP’s “big, beautiful bill” will impact people’s finances through tax provisions, cuts to social programs and diminished consumer protections.

Cloud optimization won’t win you press. It’s not a splashy feature or a viral campaign. But it might fund both.

Shopify reports small businesses are driving sustainable innovation, overcoming challenges to meet consumer demand for ...

The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire ...

The most comprehensive analysis to date shows the scale of political spending on the four largest digital platforms, as well ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Businesses often set a static budget for pre-communications marketing needs, such as research and development, and a dynamic budget for spending on advertising, promotions and public relations.