While you may choose to use 5 to 7 percent of your sales as your advertising budget, which is the range may marketing people recommend, you should consider using a more precise calculation.

On average, the full process may take around two months, although that can vary widely—especially if the numbers have to be approved by a board of directors. Effective marketing budget planning takes ...

Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, ... Total US ad spend on X was down by 2 percent in the first two months of 2025 compared with a year ago, ...

White Township supervisors on Wednesday unanimously approved advertising the township’s 2025 preliminary budget. The preliminary budget came to $9,147,460 in revenues and $10,374,452 in expenses ...