Social media ads targeted at Maha Kumbh pilgrims are estimated to cost 20-40 percent higher than standard rates in non-peak ...

The Department of Finance has temporarily allowed charitable donations made in January and February to be applied toward the ...

There has been surprisingly little fuss about the shock Budget announcement to remove inheritance tax (IHT) exemptions for ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Monthly shopping data from the U.S. Census reveals that we hike spending in December, then remorsefully pull back at the start of the new year.

From national funding initiatives and emerging talent showcases to leadership changes and awards season updates, the industry ...

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If TikTok goes dark in the U.S., it will leave behind a hole in the lives — and in some cases, the pockets — of a number of ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...