Even last season, Chelsea played the first seven matches of the season without a sponsor as questions loomed as to who would appear on the front of their shirts. Fans were able to purchase shirts ...

Chelsea's lack of Champions League football mean they are mindful of penning long-term contracts when they can't command the fees of Europe's elite. But with the shirts now already manufactured by ...

Their name on the Chelsea shirts was replaced by sports technology firm, Infinite Athlete, the global parent company of Tempus Ex Machina who entered into a seven-year partnership with the club ...