Sarah Martinez, CEO of a mid-sized marketing firm, stared at her quarterly budget report, scowling. Her staffing costs had ...

Companies have “paused” any rise in their advertising spending in the UK ahead of the Budget, as they brace for the risk that higher personal taxes will sap consumers’ purchasing power ...

On that note, it is advisable for growth and marketing teams behind B2B SaaS companies to reserve a portion of paid media budget for ads that are always on and working to seed future demand.

This year, the TDA’s budget for tourism promotion is $27.5 million, which includes $19.5 million for marketing. “They just have so much money,” Mayfield said.

Some 39% of companies plan to reduce Pride Month engagements this year, a recent poll of more than 200 corporate executives conducted by Gravity Research found. Despite Pride Month becoming a ...

In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business' needs if goals are not met.

82.9% of businesses indicated tremendous competition as a major drawback of digital advertising.Washington, Aug. 21, 2024 (GLOBE NEWSWIRE) -- GoodFirms, a universally renowned B2B ratings and ...

Cutting labor to reduce costs is not an option for many companies. That makes reducing advertising costs a more palatable solution. Many small businesses are already cutting back on advertising.

In a financial filing, the company said the layoffs would reduce duplicative roles after the company integrated its various connected-TV advertising assets. The company has been on an acquisition ...

The budget allocation for the Union Health Ministry in 2024-25 was Rs 90,658.63 crore, marking a 12.59% increase from the ...

And often, this means the CFO comes knocking on marketing’s door to reduce spending. Most marketers know, but especially business-to-business (B2B) brands know, that it can be detrimental to ...