Newly released consumer data showed that Americans are feeling better about the economy. Data published by the non-profit "The Conference Board" showed that the consumer confidence index continues to ...

The refreshed brand identity introduces a striking purple colour while retaining the cursive logo, reminiscent of the founder ...

A logo isn’t just a graphic—it’s the heart of a brand, encapsulating its values, vision, and essence. It’s the visual cue ...

Shiseido Co has downgraded its profit outlook for the next two years due to a decline in sales to Chinese consumers. The ...

On Thursday, Xiaomi unveiled a new logo for its sub-brand Redmi, a company specializing in affordable smartphones and consumer electronics in China. The ...

Meanwhile, a renowned stakeholder in the gaming industry, who is also the MD/CEO, Goflux Services Limited, Mr. Udukheli ...

While exports are down, luxury watch brands witness mixed results, but Gen Z presents an opportunity for growth when it comes to the sentiment of shoppers.

With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever.

The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha ...

MUMBAI: It’s brand refresh time. First there was the Tata group’s Jaguar which went in for a totally new logo and brand ...

While the shift  from three colours to a single colour allows for greater consistency, the refreshed brand identity ...

Jamshyd Godrej says while group's core remains rooted in "high quality and complex engineering", the brand must remain ...