As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

India’s largest consumer goods company, has reduced its overall advertising and promotional budget by 5.5% while ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

A marketing budget is important for helping you proactively shift the emphasis of your promotional efforts to low-cost methods, such as social media or in-store promotions, during slow periods.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

Paid media continues to dominate marketing spend, accounting for 30.6% of marketing budgets or 2.4% of company revenue. However, media price inflation means CMOs are getting less bang per buck.

A budget tracker for anything (including marketing) If you’re looking for a template that lets you track your entire budget, including marketing expenses, this tracker is versatile and beginner ...

Fluid Budget for Strategic Content Allocation My content marketing budget is a fluid one, around 10-15% of total marketing spend. For a business like ours, it guarantees we’re not just creating ...