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Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Demand Generation Benchmark Survey offers an in- depth look at how marketing leaders are navigating this ever-evolving ...

Amazon's AI review summaries are reshaping how shoppers define “value for money” and what that means for brands navigating ...

As senators in Washington considered amendments Monday to a massive spending bill, some aspects of the bill were being ...

As back-to-school approaches, brands face an especially difficult choice: stick to plans and hope for the best or acknowledge ...

The Canadian athleisure brand has accused the warehouse club operator of copying at least six of its products, including its ...

Commentary: I'm a tech creator and wanted to practice explaining the new tools. Here were some of the results.

Outcomes-based marketing strategies aren’t a new phenomenon by any stretch. In fact, Emet Advisory principal Erez Levin ...

The summer’s sleekest sports drama has box office momentum and star power — but does it do justice to the real-life thrill of ...

CFOs stepping into private equity-backed roles face an immediate and unforgiving mandate: deliver measurable results fast.