The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Q&A with Elaine De Lude, vice president at LIVEbe Communities, on marketing multifamily properties on a budget.

What Matters Most Develop a clear brand identity by setting goals and understanding your target audience's values and needs. Utilise budget-friendly branding strategies, including social media, email ...

On the big brands’ side of the app marketing equation, the challenges are both to reach and retain app users on the scale. On top of these challenges, there is a heat competition for people’s ...

Marketing for Startups: Igniting Growth on a Budget In the ridiculous, wild world of startups, marketing is not some fancy add-on; it's pure rocket fuel to shoot your brilliant idea into the ...

Fluid Budget for Strategic Content Allocation My content marketing budget is a fluid one, around 10-15% of total marketing spend. For a business like ours, it guarantees we’re not just creating ...

Recent studies indicate that over 90% of brands plan to boost their creator budgets in the coming year, with 41% already allocating at least half of their digital marketing budget to creators—a 14% ...