Amidst a growing focus on measurable outcomes and trackable metrics, there’s a debate brewing about whether creativity is ...

A controversial advertising tactic using humans as mobile billboards has emerged in Bengaluru, sparking debate about labor ...

Email gives you a direct line to customers who eagerly give you their email addresses. Choosing the right marketing ... images and video walkthroughs on your website and social media platforms.

Personalization is one of the most critical factors in driving conversions in e-commerce. AI image generation allows brands ...

Retail media channels offer shopper-appreciated personalization and consumer privacy while leveraging full-funnel marketing, ...

For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to ...

The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital ...

Retail media is evolving rapidly. Here are five predictions that could shape the future of advertising and redefine how ...

The generative artificial intelligence (GenAI) trend has also impacted the social media ad industry. A 2024 survey asked marketing, public relations (PR), sales, and customer service professionals ...

Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s ...