Neuroscientive. With a BSc in Psychobiology and an MSc in Cognitive Neuroscience and Clinical Neuropsychology, she bridges the gap between research and industry by exploring the factors that affect ...

The economic survey suggests the Food Safety and Standards Authority of India (FSSAI) should establish clear definitions and standards for UPFs.

Understanding what affects consumer buying behavior can be complex, but it boils down to psychological, social, personal, economic, and cultural factors.

Identifying Key Factors Affecting Consumer Purchase Behavior in an Online Shopping Context. International Journal of Retail & Distribution Management, 31, 16-29.

Hershey is battling rising costs and shifting consumer behavior, leading to a lowered 2024 forecast and increased market challenges.

As a subject, consumer behavior has been taught in B-Schools since long and there is a well-developed corpus of research around a variety of topics spanning across the stages of the customers ...

Viral videos thus act as dual agents, impacting consumer behavior and contributing to brand image, thereby bolstering brand equity.