Liz Evans took on the role of managing director for George, Asda's in-house clothing and homeware brand, in January 2022. Formerly managing director of clothing brands Coast (2007-10), Oasis (2010-13) ...

The George brand was established in 1989 by Asda through a partnership between fashion designer George Davies, making it one of the UK's leading clothing retailers by 2004.

George at Asda has teamed up with TV presenter Stacey Solomon to launch an exclusive new homeware collection. Lucky shoppers have had a sneak preview of the stylish collection, which is full of ...

"We’re confident customers will love the expanded collections, inspiring collaborations and convenient shopping experience the store offers." Mel B added: "I’m really pleased to partner with George at ...