Asda has revealed it is trialling a new George standalone concept store that, if successful, will replace its Asda Living brand portfolio across the UK. The pilot project is taking place in Asda ...

In 1989, Asda disrupted the landscape of British clothes shopping with the launch of George, created in collaboration with fashion designer and “serial brand creator” George Davies ...

The redesigned store, situated at the Asda Living location within Crown Point Retail Park near Leeds, UK will feature a selection of George apparel for men, women, and children as well as home ...

In 1989, Asda disrupted the landscape of British clothes shopping with the launch of George, created in collaboration with fashion designer and “serial brand creator” George Davies ...