“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

More Washington children are expected to qualify for public child care and preschool programs in 2025 and 2026. But in the ...

The budget is likely to be tabled in ... The global economic headwinds, multiple wars, and high inflation at home have impacted the marketing and promotional budgets in FY25, ad executives told ...

WASHINGTON — President-elect Donald Trump arrived on Capitol Hill late Wednesday to meet privately with Republican senators ...

TURLOCK, Calif. — California Gov. Gavin Newsom has proposed a $322 billion budget without a deficit, a welcome change after ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

The 2025 market is looking stronger and more stable than 2024, according to the recruiters. While the beginning of 2024 ...

Vikas Jain, managing director, Anytime Fitness talks to Shailja Tiwari about the company’s expansion plans, growth strategies ...

The brand's head of marketing discusses its growth trajectory, community-driven marketing strategies, business in refurbished laptops, and other key initiatives.

Weak urban consumption is leading to calls for some relief on personal tax rates. Tax incentives provided to taxpayers provide some clues on whether it’s likely to happen ...

This marketing budget template makes it easy to track expenses and align quarterly campaigns with high-level marketing goals and objectives. With it, you can prioritize different strategies ...