This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Jake Paul has found his next boxing opponent — don't tell his mom or dad. The 28-year-old YouTuber turned fighter is stepping into the ring against older brother Logan Paul, 29, according to a post on X/Twitter from Jake Paul.

Influencers Jake Paul and Logan Paul teased Tuesday an event that will pit them against each other and be livestreamed on Max, providing few details for what could potentially be a combat sports event or something else entirely.