And it was all Nvidia CEO Jensen Huang's idea, apparently. If that's an eye popping revelation, the fact that Nvidia also saw DLSS as a tool to charge more money for graphics cards is less surprising.

Man: Can we get a picture? Jensen Huang: Yeah, yeah. He's now a Silicon Valley celebrity. He told us the boy who immigrated from Taiwan at age 9 could never have conceived of this.

Nvidia CEO Jensen Huang has a personal tutor with him all the time, and he thinks AI educators are the future. With this tech-enabled intelligence, Huang said the workforce will look like human ...

Jensen Huang, CEO of Nvidia (left), with Masayoshi Son, CEO of Softbank Group during a fireside chat at the Nvidia AI Summit Japan in Tokyo on Nov. 13, 2024. (Akio Kon—Bloomberg via Getty Images) ...

Jensen Huang, co-founder and chief executive officer of Nvidia Corp., left, and Emmanuel Macron, France's president at the 2025 VivaTech conference in Paris, France, on Wednesday, June 11, 2025.

When you look over Jensen Huang‘s remarks from his GTC keynote speech this week, there’s almost a manic sense of euphoria there. The Nvidia CEO suggests that new hardware products are going to ...

And it was all Nvidia CEO Jensen Huang's idea, apparently. If that's an eye popping revelation, the fact that Nvidia also saw DLSS as a tool to charge more money for graphics cards is less surprising.

Jensen Huang, co-founder and chief executive officer of Nvidia Corp., left, and Emmanuel Macron, France's president at the 2025 VivaTech conference in Paris, France, on Wednesday, June 11, 2025.

Jensen Huang, co-founder and chief executive officer of Nvidia Corp., left, and Emmanuel Macron, France's president at the 2025 VivaTech conference in Paris, France, on Wednesday, June 11, 2025.