Jaguar paused making cars a year ago to focus on reinventing the brand and will launch three new luxury electric vehicles.

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Automotive history is full of fascinating stories. The tale of Lamborghini and its logo is one of them. Today, we're taking a ...

After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses ...

AUDI has unveiled a brand new logo for its latest EV launch – just days after luxury rival Jaguar was slammed for a major ...

Audi has announced the launch of a new premium sub-brand exclusive for China which axes the well-known four ring logo first ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...