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NBC, NFL and Madden

NBC Sports Plans Alternate NFL Broadcast Based on ‘Madden’ Video Game Franchise

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Sports Illustrated on MSN · 32m

NBC Will Produce 'Madden'-Themed Alternate Broadcast of Upcoming Texans-Chiefs Game

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden player Henry Leverette, and former Cincinnati Bengals and New England Patriots wide receiver Chad Ochocinco. Both Benkert and Ochocinco are avid Madden players.

Variety on MSN · 5h

NBC Sports is Latest to Test NFL ‘Alt-Casts' With EA Sports Madden Game on Peacock

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday,

The Associated Press – Sports … · 21m

Peacock will stream Madden NFL Cast between Texans and Chiefs on Dec. 21

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a Dec. 21 matchup between the Houston Texans and Kansas City Chiefs.

FIRST-OF-ITS-KIND “EA SPORTS MADDEN NFL CAST” TO STREAM LIVE EXCLUSIVELY ON PEACOCK FOR TEXANS-CHIEFS MATCHUP ON SATURDAY, DEC. 21, AT 1 P.M. ET

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

9hon MSN

EA’s ‘Madden NFL’ Chief Reveals Purpose of Amazon’s Docuseries About 36-Year Franchise: ‘It’s the Most Complex Sports Game to Make’

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side helping of holiday sports content this week ...

'Madden NFL' franchise gets docuseries treatment in 'It's in the Game'

The new four-part docuseries 'It's in the Game: Madden NFL' follows the journey in popularity of the 'Madden NFL' video game ...

5hon MSN

Texans' game vs. Chiefs will include 'EA Sports Madden NFL Cast' alternate stream on Peacock

NBC announced Thursday that the Texans' road game against the Kansas City Chiefs on Saturday, Dec. 21, will include an ...

NFL4y

'Madden NFL 21' Spokesplayer trailer

Pittsburgh Steelers head coach Mike Tomlin asked EA to use Madden NFL 25 to explain the new kickoff rules. Kansas City Chiefs quarterback Patrick Mahomes reacts to his '22 Madden rating.

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