The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

If you've ever watched an NFL game and wondered what it would look like through the lens of Madden NFL Football, NBC will ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side of holiday sports content this week with new ...

Tom Brady had his first taste of Turducken during the Thanksgiving game between the Cowboys and Giants. But what exactly is ...

On Thanksgiving, the NFL remembers the late John Madden. Newsweek spoke with one of the men behind the iconic "Madden" ...

Madden patches will be worn on the uniforms of all six teams playing on Thanksgiving Day. The Lions and the Bears at 12:30 ...

John Madden’s love of football and family came through the most on Thanksgiving. On Thursday, NBC will continue to honor ...

The first search result when googling “who is the greatest quarterback of all time?” – Tom Brady – ate Turducken for the ...