Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

The excavation industry has long been driven by word-of-mouth referrals and traditional advertising methods. However, in ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

Your marketing career deserves the best support. But with so many professional associations vying for your attention (and ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in ...

With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

Economic uncertainty pressures marketing budgets. CMOs must prove ROI while adapting to inflation, changing consumer behavior ...