Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

The excavation industry has long been driven by word-of-mouth referrals and traditional advertising methods. However, in ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

Our campaign isn’t just a marketing initiative ... is that we are now allocating our budget 50-50 between traditional mainline media and digital/social. Previously, mainline dominated our ...

Your marketing career deserves the best support. But with so many professional associations vying for your attention (and ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Marketing budgets – or rather ... a memorable experience for the consumer remains paramount. “In today’s digital-first world, it’s tempting to pour limited budgets entirely into online channels,” ...

“Typically, retail media gains can come from offline trade marketing budgets, as brands shift focus from in-store promotions to the digital retail ecosystem. When online sales grow faster than ...

CMOs in Asia Pacific are particularly upbeat this year with many of them classifying their local economy as being “in great ...

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

With inflation remaining relatively high, businesses must adapt to ongoing cost pressures. Here are strategic ways to ...