We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to ...

Lava’s marketing strategy focuses on promoting the quality and features of its products rather than emphasising its Indian ...

Top 2025 retail trends include AI-driven personalization, boosting customer trust via data security, sustainability, ...

In 2024, global advertising spend is forecast to grow by 9.5%, reaching $1.04trn, according to GroupM. Most of that growth is ...

Commerce has in the past few years moved from something on the periphery for marketers and agencies to the forefront, almost ...

The takeaway giant has forecast a £3m tax hit from the Budget as it embarks on an ambitious store opening drive ...

Beauty's rapid growth faces challenges with shrinking margins, increased inventory levels, and reliance on costly marketing ...

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift ...

Tighter regulations and Google’s original plans to deprecate third-party cookies meant marketers were encouraged to collect ...

Nearly a third of offices are empty in Boulder's core commercial district — 4X pre-pandemic vacancy. Boulder Weekly ...

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

Research shows that gift-givers and receivers often have a mismatch in goals. Here are evidence-based guidelines to make your ...