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Yet just 34% believe marketing budgets will increase as a result, down from 41% last year, with 44% saying they expect budgets to stay the same. There is also a slight increase in those expecting ...

Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Discover how Amazon Haul is shaking up the e-commerce landscape and posing a significant threat to budget online retailers.