According to the Q4 IPA Bellwether report, over a fifth (21.7%) of panellists reported an increase in their total marketing budgets during the fourth quarter, which was higher than the almost 19.9% ...

Content marketing is a vital strategy for businesses in 2024, with continued growth in budgets In recent years, content marketing has positioned itself as one of the most popular strategies to ...

We asked experts from across the ad tech industry. Rewinding to the final quarter of last year, the latest IPA Bellwether Report shows an upturn in advertisers’ confidence, with marketing budgets ...

Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.

Reserve a portion of your marketing budget for incremental updates as you learn from early customer feedback. 5. Nurture partnerships with complementary providers. With today’s culture ...

PRESIDENT Ferdinand R. Marcos, Jr. on Wednesday ordered the Department of Budget and Management to use P400 million from his office’s contingency budget to fund the Department of Tourism’s (DoT) ...

Netflix reported subscriber growth and is raising prices, with its most popular U.S. plan going to $17.99 a month.

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...

Republicans on the House Budget Committee are considering more than 200 potential budget cuts, tax breaks, tariffs and changes to programs like Medicare and Social Security in preparation for ...

It is ending with a budget fire. The deficit for the first three months of the 2024-2025 fiscal year – in other words, the fourth quarter of 2024 – reached a record $711 billion, $200 billion ...

Gulawani pointed out that most top-tier brands are doubling their usual event marketing budgets to capitalise on the scale of Maha Kumbh. "Our marketing spends for Maha Kumbh 2025 have increased ...

President Ferdinand “Bongbong” Marcos Jr. on Friday described the signed 2025 budget as suboptimal. “The budget as passed… you can describe it as suboptimal, but we are remedying that situation,” ...