I was excited to put my spending under a budgeting microscope. Now I have to figure out how to stop obsessing over it.

India’s largest consumer goods company, has reduced its overall advertising and promotional budget by 5.5% while ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

Small improvements in taxes are overshadowed by cuts to health insurance and other federal aid, resulting in a package favoring the wealthy.

Vikrant Massey shared that he was spending a lot on renting clothes when he decided to attend parties and get clicked by the ...

How Important Is a Marketing Budget?. Because marketing affects most areas of your business, your marketing budget is critical to your success. Marketing is much more than just advertising and ...

The Haryana Sikh Gurdwara Management Committee (HSGMC) will have its 2025-26 budget prepared by a new sub-committee after the ...

But when a recent survey by Solitaired found that the average person in the U.S. spends $50.15 a month on just video and TV ...

Manrina Rhode provides a helpful guide to strategic marketing investment for attracting patients and growing your practice.

UMGC approved for $246M in advertising over 3 years despite audit. Lawmakers question ad spending amid system-wide budget cuts. Audit found poor oversight, declining enrollment during contract period.