Sri Lanka’s advertising and marketing industry is set to receive a significant boost as MullenLowe Sri Lanka gears up to host ...

She still reports to Mullenlowe Group CEO Alex Leikikh. Execs foresee a larger global role for her at MullenLowe or IPG some day. Credle is a well-regarded creative ad leader at IPG who's behind ...

Betaville, a U.K.-based financial blog, described the supposed takeover move by Publicis for IPG as an “uncooked” piece of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

MullenLowe Sri Lanka will host clients and staff in an exclusive digital training program themed ‘Beyond Digital & Social ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In a rapidly evolving e-payment landscape, consumers increasingly prioritise convenience and security in their financial transactions. Google Pay's newest campaign captures the essence of these ...

Yet over-50s are the people most likely to shop in some of our major retailers. At MullenLowe Group, we’re making moves to better understand the invisible 50-plus powerhouse. In partnership with ...

Business - Consumers who associate a high level of empathy with a brand are 81% more loyal, and their desire to recommend the ...

Apparent nabs the Volkswagen Group's digital & CX. Client admits the lederhosen were a nice touch during the pitch.

Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became a viral sensation, for its iconic ‘H for Handwashing’ global ...

Thayalan Bartlett, Executive Chairman of the MullenLowe Group – Sri Lanka, says “Digital is perhaps the most abused term in the local advertising space misleading brands of the medium’s true potential ...