NEW YORK — In a move that the Comcast unit believes will “revolutionize live sports coverage,” NBCUniversal has teamed up with Walmart to launch a new shoppable experiences opportunity that ...

NBCUniversal (NBCU) and Walmart will introduce new shoppable experiences and measurement capabilities around live sports on Thanksgiving night (Nov. 28), per details shared with Marketing Dive. This ...

NBCUniversal’s long-awaited move to spin off most of its cable assets and reorganize the studio’s top leadership inspired plenty of questions about the media conglomerate’s future – and ...

Comcast’s decision to spin off most of its cable networks has split NBCUniversal‘s linear networks into two groups, with NBC and Bravo (as well as Spanish-language broadcaster Telemundo ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...

Comcast is also moving Matt Strauss into a new role at NBCU, overseeing sports, advertising and platforms. By Alex Weprin, Pamela McClintock NBCUniversal is set to undergo major changes in its C ...

NEW YORK—FuboTV and NBCUniversal have announced a deal that will see the launch of 18 NBCU FAST channels on the virtual multichannel video programming distributor (vMVPD). First out of the gate on Nov ...

FuboTV is expanding its sports, entertainment, news and Latino programming with the launch of 18 FAST channels from NBCUniversal. Four channels from Telemundo—Noticias Telemundo Ahora ...

NBCUniversal programming such as “Today,” “Saturday Night Live,” “The Real Housewives” and “Top Chef” are launching on Fubo as part of a new content licensing deal. The media giant ...

Bonnie Hammer, vice chairman of NBCUniversal, is planning to leave her post when her contract expires at the end of the year. Her departure is unrelated to the shakeup announcement last week ...

Here’s how it works. The plans to bring live shopping to live sports builds on last year’s announcement that NBCUniversal and Walmart were testing the sales impact of ads in live-streamed sports ...

(Source: NBCU) Through Walmart Connect and NBCUniversal’s data collaboration, advertisers will be provided with closed-loop measurement to attribute sales across linear and streaming media displayed ...