Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

I’m very fortunate to have grown up during the Golden Age of Advertising. That was a time from the mid 1950s until the mid 70s when ad agencies on Madison Avenue were riding high, and promotional ...

Ultra low-cost online retailers Temu and Shein are giving Western retailers a run for their money this holiday shopping ...

The Supreme Court is scheduled Monday to consider the regulation of flavored e-cigarettes in a case that illustrates an ...

Herald Sun has announced it is the presenting partner of Australian Open 2025 Opening Week. Taking place from January 6-11, ...

Katie Flagg moved to Vermont when she was 18 to attend Middlebury College and fell in love at first sight — with the state.