Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

A former UCF Knights star quarterback is remembering his former school. Oregon Ducks quarterback Dillon Gabriel's tenure with ...

On Monday, top-ranked quarterback Elijah Haven signed a groundbreaking NIL deal with Matt Bowers Auto Group. The deal is ...

Clemson coach Erik Bakich announced a partnership with Absolutely Ridiculous, a brand represented by Jazz Chisholm. It's an ...

The new position still has details to be figured out, said Josh Hartman, the general manager of Bison Sports Properties, ...

Like his father, Deion Sanders, Shedeur Sanders’ personality stands out. Despite not attending a prestigious college football program like Georgia, Texas, or Alabama, the Colorado Buffaloes ...

The U.S. Department of Education has released guidance that says schools must make name, image, and likeness (NIL)-related compensation "proportionately" available.

The U.S. Department of Education says plans for colleges to pay athletes directly for their name, image and likeness deals ...

Schools will be allowed to put corporate logos on fields to increase revenue. UH is also exploring logos on uniforms and ...

Utah head coach Kyle Whittingham made his first public comments regarding the high-profile departures of defensive lineman Keanu Tanuvasa and defensive back Cameron Calhoun, confirming that NIL ...

Today, we will plunge into the realm of sportswear logos. The top 10 brands will be ranked according to how much they have affected this business. What comes to mind when you think about sportswear?

The oft cited but unrealized guard rails many coaches and media members refer to regarding Name, Image, Likeness (NIL) contracts are quickly becoming a necessary next step that requires addressing ...