The Marketing Council determined all nominations ... alignment to strategy (set objectives and budget spent), Execution ...

Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

Short-term goals like adjusting your budget can have immediate benefits, while longer-term goals like growing your savings will still improve financial health along the way. Consider strategies ...

So the first step is when the advert is broadcast or posted on social media. In the weeks (and months) before Christmas, some ...

Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

The US State Department has endorsed a potential FMS to the Netherlands for AIM-120D3 AMRAAM and associated equipment.

Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted ...

Many are considering quitting their jobs over the next year because of rising workloads and falling team sizes. Are firms misallocating budgets and causing retention issues?

Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ...