NFL star Patrick Mahomes recently signed an endorsement deal with Logan Paul and KSI's Prime Drink. As one of the best ...

Mukesh Ambani's Reliance Consumer Products Ltd launched a Rs 10 sports drink, Spinner, in India, collaborating with former ...

Prime Hydration LLC’s demand that soccer superstar Lionel Messi attend a settlement conference in a trade dress lawsuit over ...

Logan Paul first laughed hysterically after witnessing the vicious spear that Bron Breakker landed on IShowSpeed, and then looked concerned.

For decades, demand generation followed a familiar script: brands dictated the terms, controlled the narrative, and funnelled ...

WWE 2K25 uses the Prime Hydration partnership with WWE to create some innovate and fun weapons in the upcoming wrestling game ...

For decades, demand generation followed a familiar script: brands dictated the terms, controlled the narrative and funnelled ...

KSI, one of the catalysts of the influencer boxing scene, was keen to roast Paul for what seems like a botched opportunity.

WWE 2K25 is adding an assortment of new features, wrestlers, and game modes, but a Prime weapon could be hiding in plain sight.

Following a heated exchange of words at WWE Royal Rumble between Logan Paul and Kai Cenat, the former has since conceded that ...