One of the key ingredients in Prime's much-hyped range of hydration sports drinks is coconut water, but what role does this ...

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...

While the company also pointed out that its Prime hydration drink is a caffeine ... leading parents to believe their purchasing a sports drink for their kids, only to end up with a "cauldron ...

Over the past few years, the sports drink category has grown beyond ... during the height of the popularity around Paul’s Prime drink, which has since “collapsed” in sales.

Bowyer wrote via Instagram: Prime is a range of different drinks that include sports drinks, energy drinks and drink mixes under the Prime Hydration LLC brand. The drink brand was introduced in ...