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Conor McGregor faces business fallout as two companies sever ties following civil court ruling in alleged rape case.

Several brands - including Proper No. 12 Whiskey - have distanced themselves from the MMA mogul in light of the verdict. And Hearn has hinted that Matchroom - who struck a partnership with the ...

Conor McGregor will no longer be the face of Irish whiskey brand Proper No. 12 after he was found liable in a sexual assault case last week in Dublin. Proper No. 12, which McGregor helped found in ...

Fast forward to this Tuesday, and McGregor learned that he's no longer going to promote Proper No. 12 Irish Whiskey. That decision was made by Proximo Spirits, which acquired his majority stake ...

Furthermore, McGregor's whiskey brand Proper No. 12 is to be distanced from his image after the divestment of his shares in 2021 for a sum exceeding £100million. In addition to this, a renowned ...

But in addition to losing his civil case, sponsors have been dropping McGregor, including the Proper No. 12 whiskey that he help establish six years ago. Some stores in Ireland have been pulling ...