Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the ...

MMA Global APAC and FairPrice Group (FPG) today unveiled The Retail Media Lab, an innovative program that will enable marketers to measure and demonstrate the efficacy and effectiveness of omnichannel ...

The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.

PUBLICIS GROUPE ANNOUNCES GLOBAL EXPANSION OF LEPUBAcclaimed creative network to strategically launch in key markets; ...

Salam, a telecommunications and information technology company in Saudi Arabia, has signed a partnership agreement with ...

Campaign 's 2024 Asia-Pacific Agency of the Year awards have drawn the curtain on another year of exceptional creativity and ...

Official probe launched into whether Google went against its own rules in deal to drive young users to Instagram.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...

The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign ...

Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion ...