Whatever else advertising is trying to do, whether with words or pictures, its purpose always is to impart information. The information isn't always about a product or service, though.

The purpose of online display advertising is Relevance, Recency and Engagement. Better targeting increases the likelihood that we are putting the right ad in front of the right consumer (relevance).

Business Roundtable made headlines in August when it announced its new Statement on the Purpose of a Corporation. The statement, signed by 181 CEOs of some of the biggest corporations in the U.S ...

“Brand purpose is not central to great advertising” explained Stephen Woodford, CEO of the Advertising Association, but it can be central to brand success, he added. He was speaking alongside Claire ...

Purpose-driven agencies that can shape and communicate this transformation effectively – from a position of demonstrated credibility within their own business actions – will remain strong ...

Advertising Marketing News. Surekha Ragavan Gemma Charles Alison Weissbrot Raahil Chopra. Jun 14, 2022. Profit vs purpose: Advertising’s balancing act. In the first part of a three-part series, ...

Definition of Transparency Advertising. The main purpose of advertising is to inform potential customers about a product's features or benefits and to encourage customers to purchase the product ...

What is the purpose of online advertising? Erwin Ephron, godfather of modern media planning, stopped by the Clickable offices for a visit last week. I felt as if he shared 40 years of advertising ...

But US advertising creatives warn that the purpose trend could go too far – perhaps even to the detriment of great ideas. “I’ve judged all of the major awards for the last 10 years. You can tell when ...