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How Brands Can Better Leverage Generative AI in Marketing (Examples & Templates)
Learn how brands can harness generative AI to transform marketing. Explore real-world examples, practical templates, and ...
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How To Avoid Search Budget Cannibalization For A Better Share Of Spend
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited ...