The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma: "I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur's debut jewelry line. Last night the rapper and entrepreneur hosted a party in Hollywood to celebrate the launch of his first fine jewelry collection,

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,