Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

The economy’s hitting everyone hard these days. New rules make freelancing harder, companies downsize, and now even Optimus Prime, leader of the Autobots is making deliveries for Target in order ...

The best thing about the figure is that it also comes with a sound-brick, and when activated, Soundwave will spout newly ...

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors ...

Optimus Prime—the formidable and honorable alien robot who’d landed in a new planet and was charged with ensuring the survival of his clan of Transformers and protecting planet Earth from the ...

It is notable that Elon Musk thinks Optimus could be the biggest product of all time. The primary purpose of Optimus will be to remove labor shortages and free humans from repetitive tasks. Musk’s ...

Transformers Studio Series Optimus Prime Figure (Target Exclusive) is priced at $55.99 and pre-orders are live and found right here.

Transformers Zuru 5 Surprise More than Meets the Eye! Toy Review! Dan Rolls out the Zuru 5 Surprise Balls, featuring Transformers! Look for 10 Robots or Alternate Modes to collect, including the Gold ...

LEGO Optimus Prime (10302) at Amazon for $143.99 Lego Icons Optimus Prime: Build Out of the box are 12 bags, numbered 1 to 10 with two numbered 5, and an un-numbered bag containing the rubber tires.

He allegedly stole a vehicle. Austin Police said in an arrest affidavit that 37-year-old Optimus Prime Blakely has been charged with unauthorized use of a motor vehicle.

Target’s 4-Word Strategy for Beating Amazon’s Prime Day Is a Stroke of Genius Sometimes the best way to compete is to do something completely different.

The Transformers movies are one long Optimus Prime villain origin story It’s a tragedy in five parts ...