Transitioning into gray hair is a big step that many people dread. This is largely due to societal stigma about what's deemed ...

Film and fashion go hand in hand, so it's only natural that they influence each other. But while many movies and TV shows ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...