Blue Bell Ice Cream has a brand new flavor they unveiled Thursday, Jan. 23, 2025. The new flavor, “Strawberry Toaster Pastry,” is described as a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing.

There's a new, limited-edition Blue Bell ice cream flavor available for purchase in freezers across the state. The Brenham-based company announced Thursday it has released a new flavor called Strawberry Toaster Pastry,

Strawberry Toaster Pastry is a creamy vanilla ice cream loaded with strawberry pastry pieces, colorful confetti sprinkles, and swirls of strawberry sauce and white icing.