Chris Cashen has been promoted to head of strategy at WPP’s GroupM Ireland. As part of a wider review, Cashen, who was formerly managing partner of Mindshare, will now be responsible for strategic ...

AI will help marketers make better use of insights and analytics, Jenny Bullis, UK and Ireland chief executive officer at ...

Chris Cashen, the current vice president of IAPI and former managing partner with Mindshare, has been appointed as group head of strategy at GroupM Ireland. Cashen’s new role will see him taking on ...

The name Guthli symbolizes the potential of a mango seed: small yet powerful, filled with possibilities for a bright future.

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

With social isolation now a major concern, Viv Chambers and Sarah Van Horn of cultural insights agency Bricolage help ...

Industry experts say conversational marketing is unexpendable to the current customer experience (CX). It helps retain ...

The Taiwan Tourism Administration recently launched a new international promotional video centred on the TAIWAN: Waves of ...

Operational resilience has become crucial for financial institutions navigating today's digital landscape riddled with cyber ...

Releasing on November 29, 2024, in Mumbai, the book examines the impact of demographics, geography, and technology on the ...

The MMA Impact 2024 event took place on October 25 at the JW Marriott Hotel & Suites Saigon, marking the 13th anniversary of ...

The book, set to release on November 29, 2024, in Mumbai, is a deep dive into how demographic, geographic, and technological ...