Gen Z is increasingly choosing to take on multiple jobs. Some creators are going a step further and posting about their side ...

The afternoon cigarette break is getting a makeover among Gen Z—but instead of lighting up, young adults are cracking open a ...

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K ...

Cola’s lemon-lime soda as a cool complement to the fiery foods favored by Gen Z.

YouGov's UK Soft Drink Rankings 2025 report identified the most considered carbonated and non-carbonated soft drink brands in ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

Enter: the ‘ fridge cigarette’, the latest Gen Z hack circulating on social media, which allows people to enjoy a brief ( ...