It's the age-old debate about whether game prices need to rise with inflation reignited by Epyllion's Matthew Ball, and Baldur's Gate 3's publishing director ha

In a new presentation on 'the state of video gaming in 2025', analyst Matthew Ball hypothesises a potential GTA 6 price bump, and what that could mean for other game companies. Ball says "there is hope" amongst the industry that publisher Take-Two "will price GTA 6 at $80 or even $100",

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 - around £80. The amount could be justified by the game's enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation,

GTA 6's hopefully impending launch has many in the industry hoping it has a positive impact. According to a report from an industry analyst, some are even hoping that its price is raised to $100. According to a gaming industry analyst,